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Communal Activation

communal activation

We define communal activation as the process whereby environmental or
interpersonal circumstances activate communal thoughts or motives.
Presumably, such communal activation could emerge in various ways.
Therapeutic interventions designed to foster empathy should activate
communal motives (e.g., Masterson, 1988). The induction of a unit relation
between two individuals (e.g., by telling them that they have the same
birthday or same fingerprint type) may yield parallel consequences; indeed,
such a manipula- tion causes narcissists to become less aggressive than
usual following ego threat (Konrath, Bushman, & Campbell, 2006).